Notebook
Insights
How we think about problems — before, during, and after a build. Each note sits with the service it belongs to.
Diagnostics
Diagnose before you rebuild
A new website is a poor first purchase when nobody has named the actual breakdown.
System reviews
Diagnostics
The problem is not always the website
If enquiries die in a chat thread, another homepage will not fix the handoff.
System reviews
Brand
Your logo is not your brand
A mark cannot compensate for an offer people cannot repeat in one sentence.
Design & branding
Brand
Why brand consistency matters
Google, Facebook, and WhatsApp should sound like the same organisation.
Design & branding
Digital experience
The 30-second website test
In half a minute, a visitor should know what you do, who it is for, and what to do next.
Websites & apps
Digital experience
Why too many buttons create confusion
When every action is primary, the visitor has to design the journey themselves.
Websites & apps
Software
When spreadsheets stop working
A sheet is fine until more than one person must trust it, and the history must survive a handover.
Business software
Software
Website or web application
A website explains. An application is where ongoing work happens.
Business software
Automation
If staff do it repeatedly, ask whether the system should
The best first automation is a chore people already resent.
Automation & AI
Automation
What workflow automation actually means
A form that lands in the right queue, and a status that does not live in someone's head.
Automation & AI